THE SWEDISH WINE TASTING

A unique event to celebrate Sweden – the new wine country in Europe.

BREAKING NEWS: SENSATIONAL RESULT iN THE SWEDISH WINE TASTING 2024.

What is this about?

During the last ten years, Swedish wine has undergone an astonishing development in quality and volume. On several occasions, Swedish wines have been tested blind with comparable candidates from Europe. During a number these these tests, Swedish wines appeared to be of equal (or better) quality which has been an eye opener for many. And so, The Swedish Wine Tasting was born. Inspired by the famous “Paris Tasting 1976“ event.

Together with Sweden's wine producers and the country's gastronomic players, we want to put the best Swedish wines against the European competition.

A MANIFESTATION OF SWEDISH WINE


We want to put Swedish wines on the map. As well as increase awareness and interest in Swedish beverages and meal experiences – with a focus on innovation and sustainability. Our hope is to instill confidence in Swedish wine producers, acquire new knowledge for development and ultimately create motivation for growth within the domestic industry.

In the long run, this will create opportunities for support in this exciting new industry from the government as well as other businesses.

A TIMETABLE OF THE TASTINGS.

  • 1. Assessment of all Swedish wines

    JUNE 3 – 2024
    (COMPLETED)

    Around 100 Swedish wines from 27 Swedish producers were blind tasted to determine quality. Twelve where chosen for the final blind tasting.

  • 2. Final international blind tasting

    AUGUST 28 – 2024
    (COMPLETED)

    Eighteen of the world’s most renowned wine experts will evaluate the twelve Swedish wines in a blind tasting. The Swedish wines will compete against twelve European wines in the same style and prize.

  • 3. Revealing of the result

    AUGUST 28 – 2024
    (COMPLETED)

    The 24 blindtasted wines and the result by the winetasting judges will be revealed during a pressconference in Båstad, Sweden.